As small business managers, we juggle limited resources in a pursuit for success. To an extent, when we focus on success in a single area we forego attention elsewhere. Small money and time mean we must choose from seemingly endless — and often at odds — guidance and recommendations from marketing service providers; marketing and direction consultants; and internal experts. This creates a dilemma. How do you choose which recommendations to embrace and which to pass by?
Advertising service providers, advisers, or other departments in your company will eagerly give advice from their perspectives. You will hear the benefits of focusing on “___” (fill in the blank with appropriate specialty). Continue Reading is a stylish resource for more about the inner workings of it. This really isn’t a bad thing; it’s their job to sell you on the advantages of their specialties. It is your job to probe for the downsides and tradeoffs.
Back in my brand management days, it was sometimes frustrating when individual departments couldn’t grasp The Big Picture. The graphics department as well as the outside ad agency wanted to focus only on graphical elements when other aspects of a campaign were just as essential. Fabricating was worried about throughput and efficiency, never mind what the customer desired. Each department was doing what it could to optimize its own function, but this did not always work in The Big Picture. A catch 22 of small business direction is if all functions are “optimized,” it may be to the detriment of the company. When resources are spread too thin and timelines expand, implementation suffers.
In the internet world the same Big Picture problems occur. Each specialist knows much about her or his own peculiarity, but often little about the way that other places are affected by it. Most of the advice makes perfect sense. Chuck in a dose of reality, nevertheless, and you may stretch your resources too thin if you concurrently attempt for perfection in all areas.
The Big Picture
When reality hits, you discover it is simply impossible to optimize all areas of your organization. The duties related to small business management don’t allow tasks that are on-going to stop while attempting to get comprehensive perfection. God may be in the details, but profit is in the execution. As small business manager or “chief cook and bottle washer,” it is your job to make it work by bundling the advice into a profitable implementation bundle.
When you accept that some areas are going to be initially less than perfect (providing you with great opportunities to enhance over time), the challenge will be to figure out what makes sense for your organization and site. When is it critical to optimize and when is less than perfect acceptable? Ask yourself these five questions when considering advice from a marketing consultant or alternative expert:
1) Does it solve an issue?
Among the best approaches to understand the importance of an activity is to relate it to a problem. If you believe strategically – first identifying your major problems, then designing solutions to solve those problems – your business is more prone to boom.
2) What are my options?
There’s always more than one solution to a problem. If you evaluate different strategies, you may ultimately make better decisions.
3) What are the disadvantages?
Perfection and optimization are in the eyes of the beholder. I found out about high quality brand agency perth by searching Google Books. What you see as a disadvantage may seem trivial to the specialists. Ask questions and do some analysis by yourself to uncover the downsides.
4) Is it likely to be profitable for me?
Bigger companies can afford programs that smaller businesses and people cannot. When you have to go into debt or dramatically reduce other critical activities to execute a plan, your cost increases dramatically. In such cases, carefully weigh the resources required against the possible gain.
5) What happens if I don’t do this?
Some activities are “niceties” and some are necessities. Understand the difference. If you’re losing customers to other sites or companies, for instance, taking action is essential. Some activities – those you wish to do but do not help solve a significant problem – may be shoved to the back burner.
Incorporating The Big Picture into your decision-making is crucial. You are in a better position to make the best decision when you ask yourself these five questions. Your small business depends on it..